Licensing and commercial use

What the licence allows

Broad, perpetual and royalty-free.

• ['Commercial use', 'Advertising, marketing, packaging, editorial, presentations, social, print and web, paid and organic.']
• ['Modification', 'Crop, retouch, composite, colour-grade and combine with other work.']
• ['No attribution', 'Credit is welcome and never required.']
• ['Perpetual', 'The licence does not expire and there are no per-use or per-impression fees.']

Why no model release is needed

Because there is no model.

• ['Generated, not photographed', 'Every person depicted is generated and does not portray a real individual, so there is no personality or publicity right to clear.']
• ['No re-clearing', 'A campaign that extends into a new market or medium does not need the talent re-contracted.']

What is not allowed

The limits are narrow but real.

• ['Real people', 'Do not use the service to generate imagery of an identifiable real person, or present generated imagery as a photograph of one.']
• ['Misleading use', 'Do not present generated imagery as documentary or news photography of an actual event.']
• ['Unlawful content', 'Anything unlawful, and anything sexualising or endangering minors, is prohibited outright and refused at generation.']
• ['Resale as stock', 'You may use the images in your work. Reselling them unmodified as a competing stock library is not covered.']

Common questions

Can I use these in paid advertising?

Yes. Advertising and marketing use is covered on every plan, including free.

Do I own the copyright?

You hold a broad, perpetual, royalty-free licence to use the output commercially. See the Terms for the precise grant.

Can my client use it too?

Yes. Work delivered to a client carries the same permissions.

Is a release ever required?

Not for generated people. If you composite a photograph of a real person into an image, that person's release is your responsibility.

Where to go next

From here, creators go to the full terms, plans and credits and ask a question.